To temporarily reduce our curiosity we ask a million questions during the briefing. We then think about the best strategy to reach the clients goals.
All the information previously gathered is used to develop the concept or the “big idea”. We want to trigger the curiosity of the defined target audience so we create exactly the right experience.
Then we define the look and feel of the concept. How it talks, breaths, moves and listens or – in other words – interacts with the target audience.